Brand it.

We have the ultimate team within the Lemonade London family. From creative thinkers, designers to the grafters who make these ideas come to life

We set a theme of colours and created a cold candy personality that would be shown across all platforms. This is including the tone of voice for the socials to the descriptions of the products

Build it.

This is when the vision became a reality. We created an easy to use, simple website to match the branding. We then started posting to socials.

Grow it.

This is where the influencer marketing comes into play. We made a lot of noise by using our amazing influencers to create a hype and share the product. This is how we were able to generate a quarter million pound in sales within 6 months with 0 marketing spend.